This
chapter focused on pathetic proofs, also known as Pathos. I found a great amount
of the material interesting, but what really caught my eye was when the reading
mentioned that “people tend to think of emotions as belonging to individuals”
(Crowley 171) and therefore do not always trust them. There was also talk of
the phenomena when people can experience emotions together as a group and how
this can intensify the emotions felt. This is something that is drawn upon by
many rhetors and can be a useful tool when using a pathetic appeal to an
audience. This got me thinking about the group instance of emotional appeal
though. The book mentions 9/11 and how it brought our country together, which
is fine and dandy, but why did something that affected so many individuals on a
personal level strike a national chord of emotion? It was because the attack on
the twin towers could be seen as an attack to every single person in our
country. Coincidentally while writing this I received an amber alert on my
phone which got me to thinking about why something as random as an amber alert
for someone one does not know can trigger an emotional reaction. The answer I came
to was that its just like 9/11, hearing news like that makes one think what if
it was me or my family that this happened to. This is something that ancient
rhetors used to rely upon, for example in modern times when the president
addressed the country after 9/11 there was a great emotional appeal that drove
the idea of going to war because the country felt vulnerable.
Aristotle
also made many contributions to the understanding of pathetic appeal, in fact, “he
defined emotions as those things through which, by undergoing change, people
come to differ in their judgments” (Crowley 175). This is interesting because
it seems simple, but what it seems to me that he’s saying is that peoples
emotions are based on their different experiences. So how then does a rhetor
make an emotional appeal to a large audience? This is where the 9/11 example
comes in, the rhetor must find something, some emotion that the audience can
all share. This is also why when using emotional appeal many speakers pair it
with either ethos or logos in addition. Pathos in many cases seems to be used merely
as an additive in my opinion.
Crowley, Sharon, and Debra Hawhee. Ancient Rhetorics for Contemporary Students. 5th ed. Boston: Pearson, 2012. Print.
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